Whether you're an established agent or just starting out, mastering the art of client acquisition is essential to succeeding in the competitive real estate industry. In this comprehensive guide, we'll explore 50 highly effective ways to expand your client base and consistently gain new clients. From leveraging the latest digital marketing strategies to time-tested traditional marketing techniques, this article offers a wide array of tactics tailored to today's real estate market.
Resources
50 Highly Effective Ways For Real Estate Agents to Attract More Clients
Whether you're looking to attract buyers, sellers, or both, these strategies will help increase your visibility, enhance your reputation, drive more traffic, and ultimately close more deals!
Content Development
Content continues to be a powerful tool for engaging with potential clients, establishing credibility, and driving relevant traffic to your website. Here are some effective ways to gain more clients through content development.
- 1. Ask local websites if you can write a real estate article for them with an author bio to promote yourself.
- 2. Create neighborhood pages on your website that include helpful information, photos, and videos about local neighborhoods.
- 3. Write blog posts that answer frequently asked questions and debunk common myths.
- 4. Create downloadable home buyer and seller guides.
- 5. Publish real estate articles on LinkedIn.
- 6. Create a page on your site that lists fun things to do in your area and share it online.
- 7. Create a page on your site that lists upcoming local events and share it online.
- 8. Create a page on your site that lists the best things about living in your city and share it online.
- 9. Write new website content that is optimized for specific keywords you want to rank for.
- 10. Write and share helpful real estate tips online.
Digital Marketing
With most home buyers and sellers turning to the internet nowadays, mastering digital marketing strategies is paramount to your ongoing success in real estate.
- 11. Add live chat to your website.
- 12. Buy banner ads in local newsletters.
- 13. Live stream real estate related events online.
- 14. Offer free home valuations to capture new seller leads.
- 15. Register business listings on sites such as Merchant Circle, HotFrog, and Superpages.
- 16. Create a Google Business Profile and ask past clients for reviews.
- 17. Get more reviews on popular real estate websites such as Zillow and Realtor.com.
- 18. Swap links with local businesses.
- 19. Market to your past website visitors using retargeting ads.
- 20. Use geotargeting to promote your services or listings to a specific geographic area.
- 21. Run paid ads on sites such as Google, Facebook, Instagram, YouTube, and TikTok.
- 22. Advertise on Realtor.com, Trulia, and Zillow.
- 23. Promote your listings and services on Craigslist.com.
- 24. Create video walk-throughs of homes for sale in your area and post them online.
- 25. Create a video to introduce yourself to prospective clients and share it online.
Social Media
With the right approach, social media can become a valuable tool in your arsenal, enabling you to stand out in a crowded marketplace and establish a lasting impression with potential buyers and sellers alike.
- 26. Join relevant Facebook and LinkedIn Groups. Join in the conversations and add value. Don't just spam these groups trying to promote your services.
- 27. Create a new Facebook or LinkedIn Group.
- 28. Post your property listings to relevant Facebook and Linkedin Groups.
- 29. Work on growing your social media presence.
- 30. Create some fun and interesting polls on Facebook and Instragram.
- 31. Host a contest on social media and give away a gift card or other prize to the winner.
- 32. Take photos of your clients at closings or at their new homes and share them to your social media accounts.
- 33. Run a Facebook Messenger Ads campaign.
- 34. Like, comment, and share other people's posts on social media.
Traditional Marketing
In an era dominated by digital technologies, traditional marketing tactics still hold considerable sway in the world of real estate, and it's important to still include effective traditional marketing strategies in your marketing campaign.
- 35. Run a radio ad campaign.
- 36. Host a home buying workshop.
- 37. Carry out a direct mail campaign with high quality mailers that promote your services.
- 38. Become the neighborhood expert for a neighborhood in your area.
- 39. Give away freebies and branded swag at local events.
- 40. Invite partners such as mortgage brokers and contractors to help host open houses.
- 41. Sponsor a local sports team, organization, or event.
- 42. Establish partnerships will businesses to promote each other's services or products.
- 43. Join local clubs and organizations to network and meet new potential clients.
- 44. Join a referral network or even create your own new referral network.
- 45. Mail past clients cards for their birthdays and holidays.
- 46. Establish relationships with local divorce attorneys to gain new referrals.
- 47. Give thoughtful closing gifts that will keep you top of mind with your clients.
- 48. Ask past clients to record video testimonials for you to share.
- 49. Post written testimonials on your website and social media accounts.
- 50. Host a holiday or block party to get to know more neighbors and expand your network.
Conclusion
By crafting compelling content, embracing the latest in digital marketing, actively participating on social media, and incorporating great traditional marketing strategies, you will create a robust client lead and acquisition strategy to gain more clients. Remember, however, that ongoing success in real estate is not just about closing deals. It's about building lasting relationships, earning trust, and becoming a trusted advisor to your clients. With dedication and a willingness to innovate and adapt to market changes, you can position yourself as a top performer in your area and achieve your goal of achieving long-term success in your real estate career.
Interest Rate Quote!
We offer some of the lowest mortgage rates on the market. Find out just how low of a rate you can get with a custom rate quote today. Only takes a minute!
Client Testimonials
I am happy to wholeheartedly recommend Shay Wright with Home Financing Direct! He answered all of my questions and gave quality mortgage lending advice to my family. I would absolutely use Shay’s services again and have no hesitation recommending him!
Erin Hosford
I worked with Shay Wright to buy my first home and he was genuinely awesome. Shay was great at answering everything I asked and explaining to me how things worked. I shopped around a little for rates and these guys were able to provide me with the best ones.
Tanner Lewis
I recently refinanced with Home Financing Direct. The whole process was great! No surprises, great transparency, and a very simple process from start to finish. I was able to quickly secure a new home loan at an amazing rate! I would definitely work with them again.
Casey Woolley
Shay has been excellent in working with me right from the beginning. I felt he didn’t look my refinance as another file but took personal interest in advising me the best route. He also locked me on excellent rate where corporate banks were about 0.6 percent higher.
Fareed S
Very Professional, Shay Wright got me the best deal, I would highly recommend. I was stress free throughout the whole process and whenever I had a question he would respond right away. He is very knowledgeable and really knows what he is doing. I value his kindness, honesty, and hard work!
Miguel San Miguel
Shay Wright worked with us to qualify for a mortgage, gave us a great rate and was helpful from start to finish. Shay was available to give guidance and to answer questions, even during evenings and on weekends. I highly recommend you consider working with Shay.
Linda Snyder
Shay is so professional and responsive, he answered all my questions with patient in detail. Rates that he is offering are so competitive. He is the key to my recent real estate transactions.
Milad Zare
I was impressed with the professional and responsive communication, which made the whole process painless. We locked in a great rate quickly and Shay kept us informed ever step of the way. Better rates without all the headaches!
Gabriel Gross
We had a very positive experience with Home Financing Direct. Our representative, Shay Wright, was the best we could have asked for. He was very informative and helpful throughout the entire process. I’d highly recommend Shay to anyone looking for home financing.
Shaun Gardiner
Shay was a pleasure to work with! He was professional and responsive, and I felt like he did a great job communicating. He proactively communicated about every step of the process, and was fast to answer any questions. Highly recommend working with Shay @ Home Financing Direct!
Brad Warren
Had a great experience with Shay. He was always responsive and answered any questions I had. I was very happy with the process and got it done in my required timeline. All paperwork was submitted electronically using secure portals. All very professional and safe. I got a really good interest rate to boot.
Isaac Davis
I had multiple pre-qualification letters from several lenders but specifically wanted to work with Shay because of his responsiveness and low closing costs. He was extremely patient throughout the process and truly had our best interest. I will be working with Shay again in the near future. thanks for all your help!
Nirmal Kurian
We just closed on a refinance with Shay Wright, in under 15 days for an immaculate rate w/o buying points. Also as a plus the closing costs were low. Shay was the epitome of a professional and would recommend him to anyone looking for a Refi or to buy a home.
Rob Prescott
Amazing communication and fastest loan process ever! I've gone through a few home mortgages in my life and this was by far the fastest. Even more amazing was the speed during Covid-19. I have friends that were going through loans/refi's that were taking 6+ weeks. Mine was literally closed within 2 weeks! Highly recommend
Brandon Southern
Thanks so much Carol! It was a pleasure working with you as well, and I really appreciate how responsive you were when I needed a document from you. That was very helpful. I hope y'all enjoy your new home, and I look forward to hopefully working together sometime again in the future!
Carol Lee